The Real Story: Digital Advertising Ecosystem Needs Fixing

For any business that has grown from seed-funding up, the day your story hits the Wall Street Journal is a major milestone. We celebrated the WSJ coverage of our growth this week as any company would, but we knew we were only part of a story that is much, much bigger than us. It’s a…

Kraft and Kellogg Co. Take First Giant Steps in Ad Industry Shift

Standoff in viewability will give way to much needed transparency, major value creation opportunity. Let’s play spot the next major movement in marketing. Kraft and Kellogg Co. are now threatening to dump publishers if they don’t allow for independent measurement of campaign results. Kellogg…

Load More
Book a demo!