Round Fuels Expansion and New Products That Will Transform Viewability Standards
Chicago, IL (September 5, 2013) – AdYapper, a provider of real time analytics and viewability monitoring for display and mobile ads, has secured $1.2 million dollars in seed funding. AdYapper will use the capital to solidify its position in the advertising industry and for R&D to continue its product innovation and expanded capabilities in new environments. Investors include KGC Capital, David Cohen of TechStars, Laurel Touby, Paul Sethi, Sameer Jagetia, Ari Newman, Vip Sandhir of Brown Capital and Dave Lerner of Rugged Ventures.
“Wasted ad spend is a cross industry, multi-platform problem and our technology is revealing that over 70% of our clients’ ads are never even seen,” said Elliot Hirsch, CEO and Founder of AdYapper. “Our products provide critical situational awareness and transparency, enabling brands to quickly and easily understand how their media is truly performing, while arming trade desks, agencies and publishers with the tools they need to measure these key metrics, and the data to identify unseen ads and reallocate their client’s funds, all in real time.”
Laurel Touby, Founder of mediabistro.com (AgencySpy), believes that “with AdYapper in place, there’s nowhere for underperforming media to hide. Brands and marketers can finally see actual ad campaign performance and that saves them money in the short run. In the long run, it makes everyone hew to a higher standard.”
“Ad viewability is critical to understanding campaign performance, and the wave is only beginning to hit,” says Rob Griffin, Executive Vice President, Director of Product Development at Havas Media. AdYapper’s proprietary solutions are leading the industry as the company is now tracking billions of ads, up from zero in April 2013, and has clients ranging from large multi-national brands to agencies and top publishers. Among AdYapper’s advisors are Matt Maloney of GrubHub Seamless, Paul Greenberg formerly of CollegeHumor and Tim Hanlon of Vertere Group. AdYapper is also a TechStars company, beating out over 1700 other companies for a place in the Spring 2013 class.
AdYapper’s technology tracks display and mobile ads, providing critical situational awareness and transparency into digital ad campaigns, generating detailed verification data, consumer sentiment, and viewability monitoring on 95% of all ad impressions. Real-time analytics are generated across the entire ad buying ecosystem with data centralized into one platform to identify wasted ad spend and provide direction on how best to reallocate the recovered ad spend to make in-flight campaign decisions. AdYapper makes advertising performance data actionable so advertisers can optimize, and increase the efficacy of, their ad buys. AdYapper is headquartered in Chicago, Illinois.
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