The Machine That Ran Off with Your Ad Budget

We dreaded this day. Some day, we knew deep down, our reliance on technology would be our undoing, whether it be when toasters became self-aware, waging mutiny in our kitchen, or when we’d drop our phone – and payment methods, every contact, and 2 years of family photos – in the lake. Or,…

The Real Story: Digital Advertising Ecosystem Needs Fixing

For any business that has grown from seed-funding up, the day your story hits the Wall Street Journal is a major milestone. We celebrated the WSJ coverage of our growth this week as any company would, but we knew we were only part of a story that is much, much bigger than us. It’s a…

Kraft and Kellogg Co. Take First Giant Steps in Ad Industry Shift

Standoff in viewability will give way to much needed transparency, major value creation opportunity. Let’s play spot the next major movement in marketing. Kraft and Kellogg Co. are now threatening to dump publishers if they don’t allow for independent measurement of campaign results. Kellogg…

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